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Hi, I’m Lex.

I’m a freelance writer and TikTok creator who most recently served as the News and Entertainment editor at PureWow, a digital media brand for women.

After graduating from Vanderbilt University, I returned to my native Los Angeles to work in the entertainment industry. Eventually, I opted to pursue my passion for content and began working with a startup called Soothe to develop their content strategy and brand voice. In 2017, I moved on to utilize both my experience in entertainment and content at PureWow. Over my three plus years there, I spearheaded celebrity interview coverage and penned personal essays as well as beauty, fashion, family and home stories. Once I became a mother, it felt like the optimal time to go freelance.

Since then, I’ve written for Forbes, InStyle, People, Real Simple, Travel + Leisure, Food & Wine, Parents, PureWow, AOL and Business Insider. I’ve also consulted for clean beauty startup Abaci Organic, on-demand styling app dressCODE, and jewelry brand Alleya, helping to refine their content strategy.

When I’m not typing away or making TikToks, you can find me chasing my son, taking long walks with my dog (sometimes my cat joins!), hosting dinner parties or enjoying a pilates class.